YouTube is a video sharing website created in February in 2005, users can upload, view and share videos. Most videos on YouTube have been uploader by individuals, although media corporations including CBS, the BBC, VEVO, Hulu and other organizations offer some of their material via the site.
YouTube has helped the film industry massivly, more and more recent films trailers have been posted on YouTube. When posting the trailers on YouTube it allows people all across the world to view the videos, and it also a massive bonus that it's free to upload the videos. YouTube has a very high number of users and the videos uploaded get a high amount of views. So why wouldn't film makers use a free oppotunity to upload videos? Uploading videos allows users freedom of speech, as it gives them a feature of commenting on the videos with your views on the trailer. It also allows them to cleverly earn some money, this is doen via Google Adsense, Adsense is in control of all the adverts you see on the Youtube videos before the clip starts, and also the advert on the side. You simply sign up to them, and they pay you to add adverts to your video. I believe you earn from 0.05p to 0.75p for every video viewed. With each trailer getting a high amount of views you can tell it's going to be a high earner.
My three film case studies have all used YouTube to upload video clips, trailers etc to their YouTube sites. Near enough all film producers, and actual films have their own seperate YouTube channel. So firstly starting with my first case study being the film 'Harry Brown', this is one example of a film that doesn't have it's own YouTube page. But this isn't a problem, the producers of Harry brown have taken advantages of the YouTube organizations, this is a clever idea because these organizations have mass amount of suscribers already. So it's an easy way to advertise their trailers. The Harry Brown producers used two YouTube organizations to promote their trailer, firstly 'TheMovieJam'. This Youtube page uploads all the latests trailers for everyone to see, their total video views is 12,826,681. This is a very useful method for film makers, and it's even better as it's free. Like i said above, the YouTube companies make their money via advertising on their videos and pages.
Next i'm going to write about my second case study, being 'Attack The Block', this film is different to 'Harry Brown' as it has it's own YouTube page. Their YouTube page is called 'AttackTheBlockHD'. On this page, they upload a range of different videos. Not just the offical trailers, but also the behind the scenes footage. Which includes meeting the charactors via an interview. This creates a bigger personal identity with the charactors, so it allows us to get to know them a lot better. So it helps get the audience involved. Overall the Attack The Block YouTube page has 3,853,040 views. So that's a high amount of people who view the trailer, and it costs the producers of Attack The block nothing. So it's free advertising for them. They'll also make a high amount of money via the advertising aswell. If each video displays an advert create by Google Adsense before hand and each advert earns an average of 0.50p they'll earn £1926520. Which is an awful lot for simply displaying an advert before hand. They also allow users to express their feelings about the video on the comment section.
My final case study being 'SuperBad'. They use a similar approach as Attack The block, they also have their own YouTube page. On this is shows behind the scenes footage, offical trailers, However with SuperBad, YouTube gives you the option to watch the film on YouTube for a price of £7.99. This is the only film out my case study that you can watch online. This is good for the producers of SuperBad, as it's another platform that you'll be able to watch the film on. And you'll also make money from not only people buying the film to watch, but also advertising before the video.
So overall i believe YouTube is a good way to advertise videos, simply because it's free advertising. And also YouTube has a mass amount of viewers daily. So it's a good way to get your film trailers out there. YouTube also allows people to embed videos, so not only can you upload it to YouTube, but you can also display the video on your own website.
Detailed analysis of the issue that explores how film producers can use youtube. I would however have liked to have seen a little more about how this impacts on the audience as I think that this is a key issue.
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