Homework.

1. Post Post 3 more products that are relevant to your case study.  For example:  a poster or trailer, a fan page or Twitter feed. 

Attack the Block - http://www.facebook.com/AttackTheBlock?fref=ts (Facebook fan page)

Harry Brown - http://www.guardian.co.uk/film/2009/nov/13/harry-brown-review (Harry Brown review)

Superbad - http://www.facebook.com/superbad.film (Facebook page)

2. Find out about marketing campaigns for all three of your films and posts details on your blogs.

Superbad

Sony pictures helped support the Superbad film, the campaign features a widget that users can download from a banner or from their website, and add this widget on to their Facebook or any other social networking site. Natalie Wilkie, an account director at Spinnaker said "The nature of this filmes lends itself perfectly to sites such as Facebook which target a younger, wider audience and there is also an opportunity to download widgets and ring tones directly from the banner allowing instant interaction".

Attack the Block 

They released merchandise,such as t-shirts. These t-shirts were a great way to advertise their film. If someone wheres that t-shirt out, so many people will see the t-shirt he's wearing. Which will cause some interest in the film. They also released comics and magazines, magazines will for sure have boosted their popularity, because many people love reading and browsing through magazines, and as for the comic books these will have been attractive towards the younger audience.

Harry Brown

The creators from this film linked up with the famous artists Plan B and Chase & Status, to create a song based on the film. The song was called 'End Credits'. It was a massive hit on the public, in November 2009 the song entered the UK top 40, it reached number 9 on the UK singles chart. This was a great way to promote their film, the music industry is big these days. The fact that it reached the UK top 40 shows it was a popular song, so many people will have seen the music video and seen clips from the Harry Brown film, so this alone will have interested them in watching the film.