Uses & Grats
Finding out about events, satisfying curiosity. Finding out personal identity, entertainment e.g. escaping, diversion from problems, relaxing, emotional release.
Narrative
The media text tells a story, from print, posters, adverts, news articles, films, television.
Todarov
Narrative has a structured pattern, firstly starts of with everything being ok then a problem occurs, and then finally a new and slightly altered state resulting from conflict. Usually things end on a happy ending.
The Proalretic code
This code builds up tension, referring to any other action or event that indicates something else is going to happen, and which hence gets the reader guessing as to what will happen next.
The hermenautic code
This refers to any element of the story that is not fully explained and hence becomes a mystery to the reader. The purpose of the author in this is typically to keep the audience guessing, arresting the enlgma, until the final scenes when all is revealed and all loose ends are tied off and closeure is achieved #noloosends
These two codes work together as a pair to develop the story's tension and keep the reader interested.
Semiotics
Semiotics the study of the language of signs.
Realism
Media texts have to appear to be real in order for the audience to accept them .
Post Modernism
The layering of old ideas with new ideas, from mulitple sources to create something new again.
Representation
How a person, place, object is represented
http://www.slideshare.net/mccabekat/media-studies-theory-for-as-and-a2
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