Paralympics and olympics
Olympics played on bbc which is a public funded channel, paralympics played on channel 4 which is a commercially funded program. Opening ceremony was done by Danny boyle who created films like slumdog millionaire
opening ceremory wanted to be good to show they've over come the ressission
Paralympics headlines
'Paralympics 2012: These Games could be the greatest ever'
Viral marketing
The Harlem Shake is an Internet meme in the form of a video in which a group of people perform a comedy sketch accompanied by a short excerpt from the song "Harlem Shake". As a meme, the video was replicated by many people, using the same concept, and this rapidly led to it becoming viral in early February 2013,[2] with thousands of "Harlem Shake" videos being made and uploaded to YouTubeevery day at the height of its popularity.
The form of the meme was established in a video uploaded on February 2 by five teenagers from Queensland, Australia known on YouTube as The Sunny Coast Skate.The video started a viral trend of people uploading their own "Harlem Shake" videos to YouTube.The teenagers' video was a follow-up to a video by a YouTube comedy vlogger named Filthy Frank which featured a section where several costumed people danced to the song "Harlem Shake" by Baauer.
Using social networking sites to their advantage, for example bgt use twitter with a hashtag trend #bgt allows the audience to express their views
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