Digital media have, in many ways, changed how we consume media products.” Who do you think benefits most – audiences or producers?

Changes in the media today benefits both the audience and the producer. Firstly starting with the audience, now that we can access media a lot easier compared to past times the audience is getting more and more involved, and the amount of viewers increase massively. In the past, films used to be released in the cinema and then released on DVD. This has changed massively over the past years, however the old methods are still around. But now days, after the cinema release the films are produced on blu-ray dvd. This means the video quality is the best it can be, so it matches the cinema experience. They also release extras on the DVDs, these can include games, behind the scenes, meeting the characters and so on. So thanks to blu-ray, we no longer have to visit the cinema to watch the film in high quality, we can simply watch it from the comfort of our own homes as many times as we wish. Film industry are now starting to release their films on services such as Netflix, Netflix charges the user £6 a month and this allows them to watch as many films as they wish. However, they have to sign up to a 12 month contract with them to do so. You can watch these films from more than just a TV, you can watch films from android phones, game consoles, computers and many more. This is the power of modern technology today. Next moving on the the producers, thanks to media they can access a much wider audience. For example, with my case study Attack The Block, they've created their own YouTube page. On there is behind the scenes footage, meet the characters, etc. It allows you to interact with the producers as well, as you can leave comments, like the video, dislike the video, and finally share the video. However, thanks to the development in the digital media industry, film industries are losing out massively thanks to illegal film downloading. It means audiences can view the films online for free, however if the film has just been released the quality will be terrible, as it'll be filmed via a camcorder by someone in the cinema. however if the film is released on DVD then it'll be DVD quality. As they can upload it straight to the web after buying the DVD. So thanks to this, film industries lose out on a lot of money. So the producers have their ups and downs with the new digital media today. So overall, i believe the audience has the most benefits.